A dress earns its place by being one decision instead of three. This is a small, deliberately edited collection rather than a wall of options, organised by length because that is what actually determines where you can wear something.

Midi dresses are the most useful length in a British wardrobe: formal enough for a wedding as a guest, relaxed enough for the office with a knit over the top, and long enough to wear with boots when it turns cold. Maxi dresses belong to warm evenings and holidays, and read as more of an occasion piece. Mini dresses are the evening option and the one that most depends on what you put with it.

Jumpsuits and two-piece sets solve the same problem from a different angle. A jumpsuit gives you the coverage of trousers with the simplicity of a dress; a co-ord set can be split up and worn as separates, which quietly doubles what you get from it.

Sizing. Take your usual size. If you are between two, the larger gives more room through the bust and hip without changing the length. Each page lists the colours stocked and the full size run.

Dispatched with tracking, 30 days to return an unworn item.